Powering FIFA World Cup Fan Experiences with FASHN Virtual Try-On

During the 2026 FIFA World Cup in Vancouver, fans left with more than match memories. At the FIFA Fan Festival and inside BC Place Stadium, thousands walked away carrying a personalized, high-quality card of themselves in team colors or as an Official Match Ball Carrier. PTNR Production Inc. selected From the Future to develop the interactive technology that turned those moments into lasting keepsakes for their two FIFA / KIA Canada brand activations.

The challenge: change the outfit, preserve the guest

A key requirement from the client was that guest appearance remain completely unaltered. Clothing could be replaced, but facial features, body proportions, and overall likeness had to stay intact across a wide variety of real-world photos taken in live event conditions.

After evaluating options, From the Future selected the Try-On Max model from FASHN. The service handled the full production load of more than 15,500 images while delivering realistic blending that kept each guest clearly recognizable and generating high-quality clothing results.

Two personalized fan experiences

FIFA Fan Festival

At the Fan Festival, guests chose their preferred World Cup team, stepped up for a photo, and left with a durable printed FIFA Player Card showing them in the team jersey against a backdrop of their choice. A large LED wall brought the newly created cards to life in real time, and every guest received a QR code to download and share their keepsake.

Official Match Ball Carrier at BC Place

The Official Match Ball Carrier activation inside BC Place captured four photos of each guest. Clothing was replaced with the official KIA Match Ball Carrier outfit, producing a high-quality souvenir print set against soccer-themed backdrops that placed the guest in the role of an actual match-day ball carrier.

Built for live-event scale

The kiosks efficiently processed approximately 700 guests per day. The PTNR team reported strong positive feedback from the brand experience lead at KIA Korea and from KIA Canada representatives, who were very impressed with the content quality from both experiences. From a consumer perspective, the Fan Festival activation was a hit and maintained the longest and steadiest lines of any footprint on site.

Why From the Future chose FASHN

For From the Future, the right virtual try-on technology needed to deliver more than high-quality clothing results. It had to preserve each guest’s identity, perform consistently across photos captured in live event conditions, and support the volume required by both activations. These requirements ultimately led the team to select FASHN.

“FASHN’s ability to preserve guest identity while producing realistic, production-ready results at this scale was the decisive factor in its selection.”

About From the Future

From the Future is a technology, gaming, and VR company staffed by game-industry veterans. The team develops interactive experiences using Unity 3D, AI tools, and related technologies.

How to build your own virtual try-on experience

Want to integrate a production-ready virtual try-on API into your own application or brand experience? Explore the FASHN API.