Create Cozy, On-Brand Holiday Visuals in Minutes with FASHN AI

The holiday rush hits fast, and shoppers are drawn to images that feel festive. Lifestyle visuals—like cozy family moments or cheerful living rooms—can make even a simple sweater look gift-worthy and drive higher conversions.

This year’s trending items are all about warmth and togetherness: Christmas sweaters, matching family co-ords, reindeer headbands, Santa hats, and chunky knitwear in deep reds and forest greens.

Just look at the bestsellers on Amazon. Those festive sweaters practically tell a story on their own. You’ll see Santa riding a unicorn, slogans, snowflakes, reindeer, and every kind of glittery knit imaginable. Even a set of green and red headbands.

The product images pop with color and fun, instantly putting shoppers in the holiday spirit. That’s the kind of energy customers expect when they’re scrolling for something festive.

Let’s see how you can create similar holiday-ready scenes in minutes using FASHN AI.

1. Start with Product to Model

Most holiday items arrive with plain white-background product shots from the manufacturer—but that’s all you need to create something magical. With Product to Model, you can instantly transform those flat images into cozy, lifestyle-ready photos that feel like part of a full campaign.

Here’s how:

1. Upload your product image. Start with your Christmas sweater or other holiday item.

2. Choose a model setup. Select a single model, couple, or family depending on your audience.

3. Add a holiday-themed background prompt. Try something like: A woman standing by a Christmas tree with warm lights and wrapped gifts.

4. Click Run. FASHN AI will generate your new on-model image.

2. Using Image Prompts for Inspiration

If you want to match a specific look or lighting style, upload an inspiration image to guide your result. For example, we found a photo on the Hanna Andersson store site showing a family in matching pajamas gathered next to a Christmas tree, sitting close together in cool-toned light. Upload that image under Image Prompt, then pair it with your sweater product photo.

FASHN AI will blend the two, producing results that carry over the same cozy tones and atmosphere, making it perfect for creating that “holiday morning” feel across your product catalog.

3. Creating Consistency with Background References

When you’re creating a campaign or product series, consistency is everything. The Background Reference feature helps you keep that cohesive look across all your images so every shot feels like it belongs in the same scene.

For example, you can use one background, a cozy family living room with twinkling Christmas lights, let’s say, and apply it to several images. 

Start with a family group shot to show off a set of holiday pajamas: 

Then create close-ups of just the parents:

Just the kids: 

Or use it to show off couples wearing matching sweaters, all within that same glowing, festive setting.

To do it, simply upload your chosen background image under Background Reference, then reuse it for each new generation. Every output will share the same lighting, decor, and overall atmosphere, giving your entire holiday campaign a polished, professional feel.

4. Adding Personality with the Edit Page

Once you’ve created your main holiday looks, head to the Edit page to make your images feel more natural and connected. This is where you can play with poses and interactions that bring real emotion to your campaign.

Try showing a mother lifting her daughter while they laugh in matching sweaters, or a couple sharing a cozy hug in front of the fireplace. Kids can be shown sitting by the tree surrounded by presents, adding that unmistakable family magic.

For small tweaks, use Brush Edit to add festive touches like Santa hats, mugs of cocoa, or Christmas props. 

And if you want to adjust framing or capture a different angle, Reframe helps you reposition the shot without losing quality.

You can even turn these photos into short videos. Within the Edit tool, hover over the image you’d like to work with and click the video camera icon. Then select from a 5s or 10s video. Wait a couple minutes and you’ll have a video to add to your promotional materials. 

5. Using Model Swap for On-Brand Visuals

Sometimes, the product photo already includes a model but they don’t exactly match your brand’s style or audience. That’s where Model Swap comes in handy. With it, you can replace the original model with one that better represents your customers, all while keeping the same pose, lighting, and outfit intact.

Here’s how to do it:

1. Upload the product photo that already includes a model wearing the product.

2. Open Model Swap and choose your preferred model or family setup from your library.

3. Click Run to generate the new image.

In seconds, you’ll get a refreshed version of the same product photo, now featuring your own on-brand model, without the need to reshoot.

Keep Your Holiday Campaign Cohesive from Start to Finish

Before you wrap up your holiday collection, take a moment to make sure everything feels cohesive. Consistency is what makes your campaign look intentional rather than pieced together.

Keep lighting warm and inviting across all your images. Think soft glows from fireplaces, golden fairy lights, and gentle shadows. Add small props like mugs of cocoa, wrapped presents, or strings of lights to make scenes feel lived-in and joyful. And try to maintain similar framing, tone, and background color palettes across your catalog and social posts for a polished, professional finish.

The holidays move fast but your visuals don’t have to look rushed. Create your entire holiday campaign imagery in minutes, straight from your product photos.