FASHNAI
5 Reasons to Optimise Your Store for Visual Search with Virtual Try-On
Virtual Try On isn't just a cool feature; it's the final step in a visual search journey. It answers the one question that stops customers from clicking "buy": Will this actually look good on me?
Written by Parsa Khazaeepoul | June 13, 2025
What's a Visual Search?
Plenty of people see an outfit they love on the street, so they take a quick photo to find it later.
That’s a visual search.
But finding the product is only the first step.
The next question in their mind is always the same: “But will it look good on my body?”
Window Shopping: A lady takes a photo of a dress through a window, and virtually try's it on.
This is where the sale is won or lost.
Google gets billions of visual searches a month. A huge chunk of those are for apparel, but most brands drop the ball at the critical moment.
They show the product on a few, perfect models, and leave the most important question unanswered.
Here are 5 compelling reasons to connect visual search with virtual try-on.
#1 — It’s what modern shoppers actually expect
Today’s shoppers don’t just want to see a product.
They want to experience it.
They see an item on TikTok, visually search for it, and land on your product page. Then what?
If all they see is a standard model photo, the journey ends. They don’t have the confidence to click “buy.”
For them, guessing their size and fit is a risk. Not knowing how it will look on them adds friction. If they could, they would try it on in person before buying...
This is precisely why virtual try-on is becoming the new standard.
A diverse array of models, trying out the same garment with Virtual Try On.
And FASHN AI, enables you to do just that. The key is realism. We ensure that every try-on stays true to the person’s original body shape, preserving natural proportions without alteration.
That’s not a gimmick. That’s trust.
We give your customers the confidence to shop.
#2 — Virtual try-on removes the biggest buying barrier
You don’t have to make shoppers guess anymore.
They don’t need to read confusing size charts.
They just upload a photo and boom, they see it on themselves.
It’s less of a gamble to find something this way.
And that means they’re far more likely to buy.
Because by the time they’ve seen it on their own body, the biggest uncertainty is gone.
That makes it one of the strongest conversion tools in eCommerce.
Virtual Try-on Model example. Both the try on and model are generated by FASHN AI Studio!
But it only works if it’s realistic.
With FASHN AI, the virtual try on is accurate. Our technology doesn’t distort body size, muscle tone, or curves. We provide a true-to-life virtual fitting room.
This is how you turn a "maybe" into a "yes."
When the fit is realistic, the confidence is real.
#3 — Virtual Try On (VITON) creates more assets for Visual Search and SEO
Visual search isn’t just about your main product photo.
It’s about having a rich, diverse set of images.
Google’s AI is smart. It wants to see products on different body types, in different poses.
But who can afford that many photoshoots?
Truth is, virtual try on can do the heavy lifting.
But most people think it’s just a widget on a product page.
They don’t realize that every virtual try-on can become a new visual asset.
Transform your store instantly with Virtual Try-on assets!
Our solution, FASHN AI, is built for this. Our AI adapts to any input, from on-model photos to the flat-lay images you already have and can be used to generate try on's at scale.
It effortlessly handles diverse model poses, from front and side views to back angles.
Suddenly, one dress can be shown on hundreds of different body shapes in multiple poses.
Each one is a new doorway for visual search to find you.
More relevant images mean you show up in more "visually similar item" results in search engines.
#4 — Your competitors aren’t doing it yet
Most brands think this technology is years away.
Their visual search strategy ends with good ALT text.
Their product pages are static and impersonal.
This gives you a massive edge, if you move now.
Imagine this: a shopper uses Google Lens on a competitor's product. In the results, your product shows up with the widest array of model photos. All shapes and sizes. The user sees a model that looks like themself and clicks into your product.
You win that customer instantly.
And once you offer that experience, it’s hard for anyone else to compete.
It’s the fastest way to leapfrog the competition.
#5 – Virtual Try On (VITON) is the future of product discovery
This technology isn’t just a feature anymore.
It's becoming part of the social and search fabric.
People can now point their camera at any outfit and not just find it, but instantly see it on themselves everywhere.
Virtual Try-on gives a whole new meaning to "Window Shopping"
This is the default for younger shoppers and it’s spreading fast.
People expect to go from inspiration to confirmation without friction.
With FASHN AI, you can virtually try on anything in seconds, with zero friction. With our API, users have built experiences around this functionality.
The key unlock is that you no longer have to buy an idea. Virtual Try On technology exists today.
Start by overhauling your products with a more diverse set of models through our virtual try on.
That one change can unlock more confidence, more conversions, and fewer returns, with minimal effort.